Let me just say... I can not tell you how happy I am that I stumbled upon this amazingness! Colour Pop Cosmetics is my latest and greatest makeup crush! I have been dying to branch out of my comfort zone and wear a bold lip! I knew I wanted something different, something fun... not just your traditional red lip. There it was "Zipper" Ultra Matte lip, it was exactly what I had been look for! Colour Pop Cosmetics is based out of California, delivers exceptional customer service, and not to mention they have the cutest marketing and packaging! You'll find a fabulous variety of intense pigment shadows available in metallic, satin and matte finish. I love their highliters, cheek colour and bronzers! They wear all day, are stackable and versatile with other make up brands! The color pigment is high quality with a smooth rich texture easy to apply on face or eyelids. Every lip shade I've tried, I absolutely love! So there you have it peeps Colour Pop is "where it's at"... what's "hot now" ... "trending" if you will! I think I nailed all the buzz words .. right?!?!? oh, wait I forgot one "On point" ...hahahaha I had to! Since I'm such a nice gal, I wanted to share my crush with y'all! So have fun, be brave, be bold, step out of your comfort zone! I certainly did and I am not sorry! BE.U.TIFUL !!!